Our Privacy Policy is Simple.

We don't sell your data. We don't track you for profit. Our business is watts, not worry.

Last updated: 22 July 2026

What We Collect

  • Email Address: Only if you actively subscribe to Price Alerts. This is stored securely and is only used for the alerts you requested.
  • Anonymous Usage Data: Basic traffic metrics (e.g., how many people viewed the page, which sort option was clicked). This is aggregated, non-personal, and helps us improve the comparison tool.

Cookie Policy

We use cookies and similar technologies to enhance your experience. Here's exactly what we use and why:

Essential Cookies (Always Active)

These are required for the website to function properly. They cannot be disabled.

  • Cookie Consent: Remembers your cookie preferences
  • Theme Preference: Remembers if you prefer dark or light mode
  • Region Preference: Remembers your preferred region (US, UK, EU) for accurate pricing
  • Saved Comparisons: Stores your product comparisons locally

Analytics Cookies (Optional)

Help us understand how visitors use our site so we can improve it.

  • Umami Analytics (Cookieless): We collect basic, aggregated traffic metrics without using cookies in the tracker script
  • Enhanced Analytics (Opt-in): If enabled, we store a first-party identifier cookie so we can better measure repeat visits and connected sessions

Affiliate/Marketing Cookies (Optional)

Support our free service by tracking affiliate purchases. We earn a small commission if you buy through our links – at no extra cost to you.

  • Awin Affiliate Tracking: Tracks when you click our affiliate links and make a purchase
  • Retailer Cookies: Set by retailers (Amazon, manufacturer sites) when you visit via our links

Managing Your Cookie Preferences

When you first visit WhichWatts, you'll see a cookie consent banner where you can:

  • Accept All: Enable all cookies
  • Customize: Choose which optional cookies to enable
  • Decline: Only use essential cookies

You can also clear your cookies through your browser settings at any time. This will reset your preferences and show the consent banner again on your next visit.

What We Don't Do

  • No Data Sales: We do not, and will never, sell or rent your email address or any other personal data to third parties.
  • No Invasive Tracking: We don't use Google Analytics, Facebook Pixel, or any tracking that identifies you personally.
  • No Cross-Site Tracking: We don't track you across the web or build advertising profiles.

Your Rights (GDPR/UK GDPR)

If you're in the EU or UK, you have the following rights under data protection law:

  • Right of Access: Request a copy of any personal data we hold about you
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Object: Object to processing of your data
  • Right to Portability: Receive your data in a portable format
  • Right to Withdraw Consent: Withdraw consent for optional cookies at any time

To exercise any of these rights, please contact us at privacy@whichwatts.com

Questions?

If you have any questions about this privacy policy or how we handle your data, get in touch at privacy@whichwatts.com